Pidgins and Creoles Essay Example for Free

Pidgins and Creoles Essay Note to the Customer I’m sorry the essay cannot be revised as you say. It was an urgent order, so books could not be found. Moreover, you didn’t say that you wanted a critical analysis of the pidgins and Creoles. Revisions are only possible if the writer fails to follow the original instructions. In your next order please mention that you would like books to be used, and whether the discussion should be descriptive or analytical. Best regards, Pidgins and Creoles A pidgin is defined as a language that has been simplified from at least two different languages.    Referred to as a contact language, a pidgin may be used by those who do not originate in a given geographical area and must therefore develop a common language to be spoken in the area.   All the same, pidgin is used sparingly.   Its structure is rather simplistic.   Seeing that it serves a â€Å"simplistic purpose,† a pidgin dies out rather easily (Pidgins and Creoles, 1997). If people manage to use a pidgin for a long time, however, the contact language is expected to become richer and more complex in terms of vocabulary and structure.   In that case, the pidgin is said to have evolved.   Children may learn the evolved pidgin as their very first language or mother tongue.   If this happens, the pidgin has managed to turn into a Creole.   An example of a Creole is Tok Pisin, a language of Papua New Guinea, which was a pidgin before it turned into a national language (Pidgins and Creoles, 1997). Stafford notes that pidgins and Creoles are mostly used in third world nations because of the dramatic changes in the social and political environment experienced by the communities there.   Moreover, most of the pidgins and Creoles in the developing regions, for example, in South East Asia, are based on languages of Europe.   English, French, and Spanish are very much associated with the pidgins and Creoles of the third world.   This is because Europeans had spent time a great deal of time in the developing world.   Ã‚  Ã‚  Ã‚   Pidgins are often created for communication between immigrants and natives or missionaries and locals (Stafford).   As the pidgin evolves, the contact language develops its own grammatical rules.   Typically it is the children who must get together to formulate grammatical rules for the pidgin that they have accepted as their first language.   The fact that the Creole is generally formed without the influence of adults reveals that the formulation of grammatical rules and the application of structure to a certain language is innate behavior (Pidgin and Creole).   Ã‚  Ã‚  Ã‚   â€Å"Insufficient education† is another reason why people of a certain region may have to develop a pidgin, and subsequently a Creole, so as to communicate with a new group of people they have come into contact with (Pidgin and Creole).   It is estimated that between ten to fifteen million people in the world speak languages that are considered creolized.   As an example, Creole based on French is spoken by seven million people in the world. These people may be found in Haiti, the French Overseas Departments of Guadeloupe, Mauritius, Martinique, Guyana, Reunion, Dominica, St. Lucia, and many islands of the Caribbean that have been influenced by the British, in addition to southwestern Louisiana (Mauritian Creole, 2005).   In the case of the pidgins that were created by these people, most probably to communicate with the Europeans they had come into contact with; French was considered the superstrate language.   If there were minority languages that contributed to the creation of a pidgin, the languages were referred to as subtrate languages (Pidgins and Creoles, 1997).   Ã‚  Ã‚  Ã‚   Regardless of the kinds of languages that were used in the creation of pidgins and Creoles, the fact remains that human beings have an essential need to communicate with one another.   Human beings do not appreciate invaders, so therefore people in the third world had by and large rejected the presence of the colonialists.   Nevertheless, they had to learn to communicate with the people who had become dominant on their lands.   Whether they had to communicate with the foreigners because the latter controlled their economic resources or otherwise, it may be inferred from this discussion that pidgins and Creoles would be created for as long as human civilization exists on earth.   Man is a social animal, after all. References Mauritian Creole. (2005). Pidgins and Creoles. Retrieved Dec 1, 2007, from http://kreol.mu/CreoleLanguages.htm. Patrick, P. L. (2004, Nov 14). Pidgin and Creole Languages: Origin and Relationships. Intro Sociolinguistics. Retrieved Dec 1, 2007, from http://privatewww.essex.ac.uk/~patrickp/Courses/PCs/IntroPidginsCreoles.htm. Pidgin and Creole. Retrieved Dec 1, 2007, from http://www.hevanet.com/alexwest/pidgin.html. Pidgins and Creoles. Retrieved Dec 1, 2007, from http://www.uni- due.de/SVE/VARS_PidginsAndCreoles.htm. Pidgins and Creoles. (1997, Feb 25). Retrieved Dec 1, 2007, from http://logos.uoregon.edu/explore/socioling/pidgin.html. Stafford, A. Pidgins and Creoles. Retrieved Dec 1, 2007, from http://www.mnsu.edu/emuseum/cultural/language/pidgcreol.html.

Introduction To Social Media Analysis Marketing Essay

Introduction To Social Media Analysis Marketing Essay Introduction to Social Media Analysis People are talking about you-your company, your products, your people. With modern, digital communications tools, theyre publishing their thoughts to a worldwide audience. They write on blogs and in online communities, and they share pictures and videos on popular sites, such as MySpace and YouTube. Sometimes, the issues they raise show up on the front page of major newspapers. Paying attention to these online conversations is a new imperative for anyone who cares about their companys reputation. Social media analysis is the broad term for the services and tools you will use to pay attention. It incorporates monitoring, measuring and analyzing Internet-based social media, usually combining automated systems and human insight to turn raw data into useful information. Its most often used in marketing and communications/PR functions, which is why some people call it brand monitoring. But theres more to it than monitoring, and its not used only in marketing. Customer service, product groups, competitive intelligence, and investor relations-or any other relations function-will find useful information. Specialized applications for institutional investors, lenders and supply-chain managers are also available. If you use information, social media analysis opens vast new sources. Idea behind This Study: In Pakistan very few people are encouraging their businesses through social media marketing, mostly our internet usage went under the heading of ENTERTAINEMENT, so I want to study that where the actually person drive to while using Internet in Pakistan. How social media marketing can help us? How it is used, what are its advantages and disadvantages, how to build interest in it and those who are using and making money through it, how they are doing this? ABSTRACTS SAP A Company Transforms Itself Through Social Media This case study was written to demonstrate how a company can create a social networking platform that not only achieves its tactical goals of pushing company content to its target audience, but also broader, strategic purposes aligned with the companys corporate profile and brand. The study will look at technologies used to develop the SDN and the BPX networks, the quality of the user experience, and metrics achieved, as well as issues related to maintaining and growing the network. SAP, faced a new challenge. No longer was it content simply to be a developer of much of the worlds most successful business software. Instead, it wished to become a platform company, on its own Web-based platform solution: NetWeaver. That meant it had to open its platform to developers outside its own walls, who would drive innovative ways for businesses to use this platform to solve their business problems. It meant it had to talk to a huge, new audience that had not been part of its prior focus: developers across the globe that may or may not be SAP employees. Additional objectives included a desire to increase adoption of SAP products and to provide a platform of innovation for SAP and its partners. To obtain the main goal, SAP launches two new softwares for this called as SDN and BPX. Both networks are transparent, anyone can sign up, and both are searchable. Users can subscribe and obtain RSS feeds from the most popular bloggers, and all the content is accessible to social book-marking sites, as well as from Google and other search sites. SAP was formerly viewed as rigid, monolithic, and overly process-oriented but after adoption of Social Media it is now viewed as open and collaborative Methodology: Discussion Forums were opened up in Web page format where a rate of about 4,000 posts Per day was recorded. These were followed by blogs, initially contributed by employees, and quickly opened to outsiders. Active contributors include customers, consultants, and other opinion leaders, and the blogs feature everything from long-form essays on relevant topics to shorter bursts about future trends or interesting innovations. Conclusion Finally, the author speculates on how the success of the combined networks could lead to further revenue growth and enhancement of current corporate communications. How People Perceive Online Behavioral Advertising They performed a series of in-depth qualitative interviews with 14 subjects who answered advertisements to participate in a university study about Internet advertising. Subjects were not informed this study had to do with behavioral advertising privacy, but raised privacy concerns on their own unprompted. They asked, What are the best and worst things about Internet advertising? and what do you think about Internet advertising? Participants held a wide range of views ranging from enthusiasm about ads that inform them of new products and discounts they would not otherwise know about, to resignation that ads are a fact of life, to resentment of ads that they find insulting. Many participants raised privacy issues in the first few minutes of discussion without any prompting about privacy. They discovered that many participants have a poor understanding of how Internet advertising works, do not understand the use of first-party cookies, let alone third-party cookies, did not realize that behavioral advertising already takes place, believe that their actions online are completely anonymous unless they are logged into a website, and believe that there are legal protections that prohibit companies from sharing information they collect online. They found that participants have substantial confusion about the results of the actions they take within their browsers, do not understand the technology they work with now, and clear cookies as much out of a notion of hygiene as for privacy. They also found divergent views on what constitutes advertising. Industry self-regulation guidelines assume consumers can distinguish third-party widgets from first-party content, and further assume that consumers understand data flows to third-party advertisers. Instead, we find some people are not even aware of when they are being advertised to, let alone aware of what data is collected or how it is used. Methodology: A series of in-depth qualitative interviews with 14 subjects were conducted. A modified mental models protocol of semi-structured interviews were followed using standard preliminary questions for all participants while also following up individually to gather participants understanding of and reaction to behavioral advertising in particular. Conclusion Consumers have a very clear understanding of when and where Google search displays advertisements. However, consumers do not understand which parts of the New York Times website are advertisements. They lack the knowledge to distinguish widgets from first party content. Consequently, it is overly optimistic to believe consumers know their data flows to widget providers as a first party. THE VALUE OF A FACEBOOK FAN: AN EMPIRICAL REVIEW As Facebook matures as a viable marketing and customer service channel, many organizations are looking to quantify and understand the impact of their overall marketing investment on their business. Quantifying the Return on investment (ROI) of Facebook marketing efforts includes multiple variables and companies often fail to understand and to properly value their efforts in terms of the potential long-term business benefits of the Facebook channel. Many brands overcomplicate their measurement requirements by tracking dozens of independent variables. Many oversimplify by trying to apply a single number concept of value, and far too many fail to quantify ROI in such a way as to convince a CFO of the merit of increasing or shifting investment towards Facebook marketing. Syncapse has adopted a unique approach to understanding the financial returns that social members on Facebook provide to a business. Facebook fan ROI can be understood though a knowledge of key performance indicators that have traditionally led to increased sales and profit in business and the key differences between Facebook users who have opted to fan a brand and those who have not. This study will examine the five leading contributors to Facebook fan value. (1) Product Spending (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value. Methodology The quantitative research for this Syncapse undertaking was conducted in conjunction with Hotspex Market Research and consisted of a 25-minute survey using their online panel. Data was collected from over 4,000 panelists across North America in June 2010. Conclusion As growing audiences migrate to social networks like Facebook, a brands ability to connect and influence these customers must shift from traditional marketing strategies. Facebook fans represent a significant opportunity to drive revenue enhancement, brand, and loyalty without incurring the considerable cost-per-person of conventional marketing. More importantly, such Facebook strategies allow for a discernable ROI that is not allowed by most other approaches. Fans are an extremely valuable segment of the Internet audience and should be addressed with specific strategies to nurture their ongoing participation and influence. Unlike traditional campaign-based marketing, Facebook-based marketing through well crafted fan utilization has no defined shelf life and can be more readily integrated into the day-to-day operation of the enterprise. Social Media Use in the United States: Implications for Health Communication Given the rapid changes in the communication landscape brought about by participative Internet use and social media, it is important to develop a better understanding of these technologies and their impact on health communication. The first step in this effort is to identify the characteristics of current social media users. Up-to-date reporting of current social media use will help monitor the growth of social media and inform health promotion/communication efforts aiming to effectively utilize social media. The purpose of the study is to identify the sociodemographic and health-related factors associated with current adult social media users in the United States. Methods: Data came from the 2007 iteration of the Health Information National Trends Study (HINTS, N = 7674). HINTS is a nationally representative cross-sectional survey on health-related communication trends and practices. Survey respondents who reported having accessed the Internet (N = 5078) were asked whether, over the past year, they had (1) participated in an online support group, (2) written in a blog, (3) visited a social networking site. Bivariate and multivariate logistic regression analyses were conducted to identify predictors of each type of social media use. Conclusions: Recent growth of social media is not uniformly distributed across age groups; therefore, health communication programs utilizing social media must first consider the age of the targeted population to help ensure that messages reach the intended audience. While racial/ethnic and health status-related disparities exist in Internet access, among those with Internet access, these characteristics do not affect social media use. This finding suggests that the new technologies, represented by social media, may be changing the communication pattern throughout the United States. DELIVRABLE II Introduction Billions of people create trillions of connections through social media each day, but few of us consider how each click and key press builds relationships that, in aggregate, form a vast social network. Passionate users of social media tools such as email, blogs, microblogs, and wikis eagerly send personal or public messages, post strongly felt opinions, or contribute to community knowledge to develop partnerships, promote cultural heritage, and advance development. Devoted social networkers create and share digital media and rate or recommend resources to pool their experiences, provide help for neighbors and colleagues, and express their creativity. The results are vast, complex networks of connections that link people to other people, documents, locations, concepts, and other objects. New tools are now available to collect, analyze, visualize, and generate insights from the collections of connections formed from billions of messages, links, posts, edits, uploaded photos and videos , reviews, and recommendations. As social media have emerged as a widespread platform for human interaction, the invisible ties that link each of us to others have become more visible and machine readable. The result is a new opportunity to map social networks in detail and scale never before seen. The complex structures that emerge from webs of social relationships can now be studied with computer programs and graphical maps that leverage the science of social network analysis to capture the shape and key locations within a landscape of ties and links. These maps can guide new journeys through social landscapes that were previously uncharted. Social network analysis is the application of the broader field of network science to the study of human relationships and connections. Social networks are primordial; they have a history that long predates systems like Facebook and Friendster, and even the first email message. Ever since anyone exchanged help with anyone else, social networks have existed, even if they were mostly invisible. Social networks are created from any collection of connections among a group of people and things. In the twenty-first century, network science has blossomed alongside a new global culture of commonplace networked communications. With widespread network connectivity, within just the past few decades, billions of people have changed their lives by creatively using social media. We use social media to bring our families and friends closer together, reach out to neighbors and colleagues, and invigorate markets for products and services. Social media are used to create connections that can bind local regions and span continents. These connections range from the trivial to the most valued, potent collaborations, relationships, and communities. Social media tools have been used successfully to create large-scale successful collaborative public projects like Wikipedia, open source software used by millions, new forms of political participation, and scientific collaboratories that accelerate research. Unheard of just a few years ago, today systems such as blogs, wikis, Twitter, and Facebook are now headline news with social and political implications that stretch around the globe. Despite the very different shapes, sizes, and goals of the institutions involved in social media, the common structure that unifies all social media spaces is a social network. All of these systems create connections that leave traces and collectively create networks. The rise of social media Social media are visible in the form of consumer applications such as Facebook and Twitter, but significant use of social media tools takes place behind the firewalls that surround most corporations, institutions, and organizations. Inside these enterprises employees share documents, post messages and engage in extensive discussions, document annotation, and create extensive patterns of connections with other employees and other resources. Social media tools cultivate the internal discussions that improve quality, lower costs, and enable the creation of customer and partner communities that offer new opportunities for coordination, marketing, advertising, and customer support. As enterprises adopt tools like email, message boards, blogs, wikis, document sharing, and activity streams, they generate a number of social network data structures. These networks contain information that has significant business value by exposing participants in the business network who play critical and unique roles. Some employees act as bridges or brokers between otherwise separated segments of the company. Others have patterns of connection that indicate that they serve as sources of information for many others. Social network analysis of organizations offers a form of MRI or x-ray image of the organizational structure of the company. These images illuminate the ways the members of the organization are actually structured in contrast to the formal hierarchies. Individual Contributions Generate Public Wealth Collections of individual social media contributions can create vast, often beneficial, yet complex social institutions. Seeing the social media forest, and not just the trees, branches, and leaves, requires tools that can assemble, organize, and present an integrated view of large volumes of records of interactions. Building a better view of the social media landscape of connection can lead to improved user interfaces and policies that increase individual contributions and their quality. It can lead to better management tools and strategies that help individuals, organizations, and governments to more effectively apply social media to their priorities. However, dangerous criminals, malicious vandals, promoters of racial hatred, and oppressive governments can also use social media tools to enable destructive activities. Critics of social media warn of the dangers of lost responsibility and respect for creative contributions, when vital resources are assembled from many small pieces [1]. These dangers heighten interest in understanding how social media phenomena can be studied, improved, and protected. Why do some groups of people succeed in using these tools while many others fail? Community managers and participants can learn to use social network maps of their social media spaces to cultivate their best features and limit negative outcomes. Social network measures and maps can be used to gain insights into collective activity and guide optimization of their productive capacity while limiting the destructive forces that plague most efforts at computer-mediated communications. People interested in cultivating these communities can m easure and map social media activity in order to compare and contrast social media efforts to one another. Around the world, community stakeholders, managers, leaders, and members have found that they can all benefit from learning how to apply social network analysis methods to study, track, and compare the dynamics of their communities and the influence of individual contributions. Business leaders and analysts can study enterprise social networks to improve the performance of organizations by identifying key contributors, locating gaps or disconnections across the organization, and discovering important documents and other digital objects. Marketing and service directors can use social media network analysis to guide the promotion of their products and services, track compliments and complaints, and respond to priority customer requests. Community managers can apply these techniques to public-facing systems that gather people around a common interest and ensure that socially productive relationships are established. Social media tools have become central to national priorities requiring government agency leaders to become skillful in building and managing their communities and connections. Governments at all levels must learn to optimize and sustain social media tools for public health information dissemination, disaster response, energy conservation, environmental protection, community safety, and more. Background to the Problem Billions of people now weave a complex collection of email, Twitter, mobile short text messages, shared photos, podcasts, audio and video streams, blogs, wikis, discussion groups, virtual reality game environments, and social networking sites like Facebook and MySpace to connect them to the world and the people they care about. Twitter enable short exchanges ideal for efficiently pointing out resources or knowing what conferences people are attending, while discouraging in-depth discussion and analysis on the platform itself. In contrast, traditional blogs without length limitations and with their support for sharing multimedia content and comments are better suited for more in-depth presentations and conversations. Other media including books, newspapers, wikis, email, social networking sites, and so forth each have a set of properties that create a unique terrain of interaction. Learning to effectively meet your objectives using social media requires an understanding of that terrain and the social practices that have grown up around its use. One of the most exciting aspects of online social media tools is that they produce an enormous amount of social data that can be used to better understand the people, organizations, and communities that inhabit them. More specifically, they create relational data: information about who knows or is friends with whom, who talks to whom, who hangs out in the same places, and who enjoys the same things. Social Media Design Framework Social media systems come in a variety of forms and support numerous genres of interaction. Although they all connect individuals, they do so in dramatically different ways depending in part on the technical design choices that determine questions like these: Who can see what? Who can reply to whom? How long is content visible? What can link to what? Who can link to whom? Social media services vary in terms of their intended number of producers and consumers. An email is usually authored by just one person, whereas a wiki document is likely to be authored by several or even hundreds of people. An individually authored email might be sent to just one other person or be broadcasted to thousands. More generally, social media tools support different scales of production and consumption of digital objects. Many social media tools help individuals or small groups interact. Instant messaging (IM), video chat, and personal messaging within general-purpose social networking sites provide intimate communication channels comparable to phone calls and face-to-face office meetings. Social media can help individuals reach out to medium-sized groups of friends or acquaintances by broadcasting a personal message (e.g., a tweet sent to a users followers on Twitter; a post sent to a departmental email list) or allowing others to overhear a comment (a post to someones Facebook wall). They can also allow individuals to reach large groups through popular blog posts, podcasts, videos posted on sites like YouTube, or updates on Twitter by companies or celebrities with numerous followers. Purpose of the Research Thousands of people are earning huge amount of money through Social Media, This research will help to understand that when one person enters into social media, what is his path and where does he go? This Research will also help to understand that how can a person earn from a particular social network website. Research Questions To understand the pattern of browsing of individuals using social media network. To check the awareness among the people of earning through social media. How an individual can earn through Social Media in Pakistan? How this pattern can be used to gain maximum output in online advertising. DELIVERABLE III Medium of Research Social Network Theory Social network analysis is the application of the broader field of network science to the study of human relationships and connections. Social networks are primordial; they have a history that long predates systems like Facebook and Friendster, and even the first email message. Ever since anyone exchanged help with anyone else, social networks have existed, even if they were mostly invisible. Social networks are created from any collection of connections among a group of people and things. Social network analysis helps you explore and visualize patterns found within collections of linked entities that include people. From the perspective of social network analysis, the treelike org-chart that commonly represents the hierarchical structure of an organization or enterprise is too simple and lacks important information about the cross connections that exist between and across departments and divisions. In contrast with the simplified tree structure of an org-chart, a social network view of an organization or population leads to the creation of visualizations that resemble maps of highway systems, airline routes, or rail networks Network analysts see the world as a collection of interconnected pieces. Those studying social networks see relationships as the building blocks of the social world, each set of relationships combining to create emergent patterns of connections among people, groups, and things. The focus of social network analysis is between, not within people. Whereas traditional social science research methods such as surveys focus on individuals and their attributes (e.g., gender, age, income), network scientists focus on the connections that bind individuals together, not exclusively on their internal qualities or abilities. This change in focus from attribute data to relational data dramatically affects how data are collected, represented, and analyzed. Social network analysis complements methods that focus more narrowly on individuals, adding a critical dimension that captures the connective tissue of societies and other complex interdependencies. Once a set of social media networks has been constructed and social network measurements have been calculated, the resulting data set can be used for many applications. For example, network data sets can be used to create reports about community health, comparisons of subgroups, and identification of important individuals, as well as in applications that rank, sort, compare, and search for content and experts. The value of a social network approach is the ability to ask and answer questions that are not available to other methods. This means focusing on relationships. Although analysts, marketers, and administrators often track social media participation statistics, they rarely consider relationships. Traditional participation statistics can provide important insights about the engagement of a community, but can say little about the connections between community members. Network analysis can help explain important social phenomena such as group formation, group cohesion, social roles , personal influence, and overall community health. Significance of Research Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic. There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again. If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time. (Maki, 2007) Limitations Following are the issues which could be faced during the research: Lack of awareness of utilizing social media among people in Pakistan. No prior research available. DELIVERABLE IV LITERATURE REVIEW Social Media Marketing Social media marketing is the way of promoting your business or sites through different social media channels and it is an effective plan that will surge traffic to your sites, get more links and grasp the attention of people. It is one of the low cost website or product publicity method. It grasps more number of visitors, some of whom may repeatedly visit the website. If you are in a business which deals with selling products or services, then social media marketing is one of the effective ways that will make your site profitable over a period of time. Those who do not know the worth of social media sites fall into three different categories (1) the one who do not anything about social media marketing (2) one who are interested and do not know to use the social media (3)the one who do not have confidence in the worth that a social media marketing can bring in. Why Social Media? Nowadays Blogs are even ranked higher than the static websites because of their relevant content and their fresh thoughts which meet the searches criteria to come on top positions. The more links you have the better your site will be ranked by search engines. When your website receives more natural permanent links, it builds more authenticity of your site and builds search engine trust on your website. This helps to get ranked even with competitive keywords. social media is a essential tool for promoting your site and its really a worthy method to get into fame. (1)Social media marketing helps you to get more natural links to your site and your website is exposed in front of more people which helps yo to drive more traffic on your website. (2)Its a dependable method, if you utilize it properly and successfully, social communities help you to drive traffic more than the previous amount traffic you received from the search engine. (3) Social media marketing is a community based marketing method, and this doesnt harm several other methods that drive traffic to the websites regularly Social media marketing helps to get famous all around the globe. Social media sites includes online communities, social networks, blogs, wikis and another type of media for marketing, sales and customer support.. The different types of social media marketing tools include facebook, orkut, hi5, twitter, Linkedin, blogs, YouTube and Flickr. The social media marketing acts as a cheapeest method of advertising. It is seen that social media marketing acts as one of the leading business venue to use. Nowadays business technology buyers participate more socially to promote their business. Building a attractive website may take more amount of time and efforts. Getting ranked in search engine can take years, in order to build a competitive position. Social media marketing helps you to get huge amount of traffic in a single day. Once you become aware of social media tools the it would be easy for you to grab audience and to satisfy their needs. The fast growth of Social Media Marketing shows the future of internet in social media marketing. The major players in the social media market may revolutionize themselves in course off time and online business peoples also have to change their trends according to it. With social media marketing you can easily compete with the counterparts and attain the end in concern. The Value of Marketing through Social News Websites For those who dont understand or see the value of social media websites, lets take a look at the benefits of creating viral content and effectively promoting them through social media channels. Developing link baits and successfully getting it popular on various social media websites like Digg and StumbleUpon will lead to multiple benefits for any website: Primary and Secondary Traffic. Primary traffic is the large amount of visitors who come directly from social media websites. Secondary traffic is referral traffic from websites which link to and send you visitors, after they come across your content through the social sites. High Quality Links. Becoming popular on social news websites like Digg or Reddit will get you a large number of links, some of which

Arctic Power Case Study Essay -- GCSE Business Marketing Coursework

Arctic Power Case Study CURRENT SITUATION It is the summer of 1987. Arctic Power laundry detergent has contracted with the consulting firm of Smith and Jones, LTD to assist Arctic Power in determining their strategic direction and their product positioning. BACKGROUND AND HISTORY Arctic Power, a laundry detergent specially formulated to clean in cold water, is part of Colgate-Palmolive Canada family of products. Colgate-Palmolive Canada is a wholly owned subsidiary of the multinational corporation Colgate Palmolive. In 1986 Colgate-Palmolive had worldwide sales of $4.9 billion with profits of $178 million, with Colgate-Palmolive Canada having sales of $250 million. Colgate-Palmolive Canada (CPC) has a wide variety of household and personal care products. Among the most popular CPC brands are ABC, Arctic Power, and Fab laundry detergents, Palmolive dish soap, Ajax and Irish Spring body soaps, Ultra Brite and Colgate toothpaste, and Baggies storage bags. Colgate-Palmolive Canada uses a product management system in which product managers are assigned specific responsibility for a specific brand such as Arctic Power. Their overall goals are to increase sales and profitability of their brands. The project manager is responsible for all the marketing functions, including planning, advertising, selling, promotion, and market research. An assistant product manager is assigned to work with the product manager. Prior to the late 1970’s Colgate-Palmolive Canada supported their brands on a national basis, then changed strategy as CPC realized they were spreading their resources too thin. During the late 1970’s through the early 1980’s, CPC shifted to a regional strategy. While Arctic Power was still distributed nationally, by the end of 1981, its share of the Canadian national market was 4% (consisting of an 11% share in Quebec, 5% in the Maritimes, and 2% elsewhere in Canada). As a result, Arctic Power was heavily marketed in Quebec and the Maritimes, with promotion support being withdrawn from the rest of Canada. This regional approach was successful as Arctic Power’s share of the overall Canadian market increased to 6.4% in 1985, capturing 18% of Quebec, 6% of the Maritime markets while dropping to less than 2% elsewhere in Canada. 1986-87: THE WESTERN CAMPAIGN With the success Arctic Power had in their regional strategy, Arctic Power launched a campai... ...tegies. Budget Despite facing cutthroat competition that has seen the cost of goods sold rise 15% during the past three years and prices rise only 5%, Arctic Power should be able to continue to have an 18% contribution margin for its sales dollars. Our primary budget strategy would be to reduce costs and promotion expenses, while increasing the use of cheaper television and radio advertising. This would allow Arctic Power to increase brand awareness as well as promote the benefits of cold water washing. Arctic Power will also look to new cost saving technologies and other measures to assure profitability over the long run. 14 YEARS LATER: THE CONCLUSION The year is 2001. Through the efforts of Smith and Jones, LTD’s marketing strategy, Arctic Power is the leading cold water laundry detergent in Canada and has expanded internationally. The 1987 Arctic Power campaign will be widely studied by MBA students from Palm Desert, California to Palm Beach, Florida as one of the great marketing success stories. Spiel and Dimick, LTD, will later go on to help some nerdy Bill Gates kid market this unique idea of his called Windows while assisting Al Gore in his new invention, the Internet.

Distance Learning Essay -- Argumentative Persuasive Essays

Distance Learning Distance education can trace its roots to 1840 when Sir Isaac Pitman, the English inventor of shorthand, came up with an idea for delivering instruction to a potentially limitless audience: correspondence courses by mail. By the 1900s, the first department of correspondence teaching was established at the University of Chicago. The founding of the United Kingdom’s Open University in 1969 marked a significant development of the newest phase of distance learning involving a mixed-media approach to teaching (Matthews 1999). Distance education takes place when a teacher and student are separated by physical distance and technology (in the form of print, voice, video and/or data) is used to bridge the instructional gap. (Willis & Dickinson 1997) Today, in addition to serving the learner who lives far from campus, distance education is aimed at part-time students, time-strapped adults learners, and students trying to work full-time while earning degrees. Virtual classrooms are not aimed at the traditional market of young college people, but disciplined adult learners. The benefits such students reap include: increased access to higher learning, flexible scheduling of personal time, convenient location, individualized attention by the instructor, less travel, and increased time to think about and respond to questions posed by the instructor. At a cursory glance, distance education appears to be working. With few exceptions, most of the research writings suggest that the learning outcomes of students using technology at a distance are similar to those of students who participate in conventional classroom instruction. The "no significant difference" finding has become accepted as fact. But th... .... Steven P. Crow. Available: WWW URL: http://www.aaup.org/319let.htm Phipps, Ronald and Merisotis, James (1999). What’s the difference? A review of contemporary research on the effectiveness of distance learning in higher education. Available: WWW URL: http://www.aaup.org/319let.htm Schneider, Alison (1999). AAUP seeks greater faculty role in distance-education. Chronicle of Higher Education, 45(42), p. A34. Sherry, L. (1996). Issues in distance learning. International Journal of Educational Telecommunications, 1(4), pp. 337-365. Willis, Barry and Dickinson, John (1997). Distance Education and the World Wide Web. In Khan (ed.), Web-Based Instruction, (pp. 81-84). Englewood Cliffs, NJ; Educational Technology Publications. Willis, Barry (1992). Strategies for teaching at a distance. ERIC Document Reproduction Services No. ED 351 007.

Greedy Creditors and the Abuse of Consumers Essay -- essays papers

Greedy Creditors and the Abuse of Consumers ï » ¿ Society is rapidly leaning on credit cards. More consumers prefer to carry plastic instead of cash. Moreover, the privilege of holding a line of credit is convenient and useful in today’s world. From hotel reservations and apartment rentals, to ordering online products, families are relying on credit as a time saving devise. As the importance of credit soars, money hungry creditors are taking advantage of the public’s reliance on credit cards. Credit cards are essential for the escalated pace and demands of today’s society. Consumers are increasingly using credit cards to simplify their spending. In addition, carrying cash is more dangerous than carrying credit cards and cash is more difficult for record keeping. In Fact, Hickey (2000), states that cards are safer than cash and necessary for online shopping. In regards to record keeping, reasonably, 45% of the consumers feel comfortable with using cards for the purposes of daily living (â€Å"Using Credit,† 1998). In short, because most families are busier than they used to be, limited time necessitates credit card usage for accurate records and time management. Credit card companies are creatively abusing the American consumer. Robert Heady (1999), founding publisher of Bank Rate Monitor, contends that creditors are making substantial profits from various unfair practices. Heady identifies the strategies as late charges, over limit fees and inaccurate account information. For example, one consumer states that his creditor claims that it takes th irteen days for the company to post the payment, resulting in a late charge, but the creditor sends the bill without adequate time to pay thirteen days in advance (Heady, 1999).... ...ge Students aren’t ready for plastic. BusinessWeek Investor [Online] . Available: http://access.barry.edu Business Week Online. [2000, September 25] . â€Å"Using Credit† (1998, November). Using Credit Cards for Daily Expenses.(brief article) USA Today [Online] . Available: http://www.findarticles.com [1998, Nov.] Heady, R. K. (1999, July 5) . Some Credit Card Firms Play Dirty Ball. Sun-Sentinel Company [Online] . Available: http://access.barry.edu:2061/research/edata.htm Weber, J. & Palmer, A. T. (2000, February, 14) . Finance: Consumer Debt: The Perils of Plastic. Vol. 3668, Business Week. P.27 Vickers, M. (1999, March 15) . A Hard Lesson on Student Credit Cards. Businessweek Online [Online] . Available: http://access.barry.edu:2150/search/search.htm Koretz, G. (2000, January 10) . Plastic Puts the Door at Risk. Economic Trends vol. 3663. P.36.

Critically Analyse How Your Contribution to Your Ipe Team Impacted on the Functioning and Ultimate Output of This Team

This essay will demonstrate to the reader how my personal contribution to the inter professional education (IPE) team impacted towards the purpose and output of team working throughout this module. The essay will aim to draw upon several theories in order to support the research gathered on different ways of effective team working methods. In addition to this, team working roles will be discussed and will include the contribution I made as an individual. Furthermore, the essay will draw upon how this experience will affect how the student approach’s team working within the healthcare setting. The IPE team consisted of five individuals, all from different professional disciplines: two radiographers, a paramedic, a physiotherapist and myself a paediatric nurse. A productive team is essential for the success of any task and for this to take place the team needs to develop over several stages prior to the productive stage (Wong, 2007). The model constructed by Tuckman and Jenson (1977) involves four stages; forming, storming, norming and performing. Looking at the four stages, not all teams go through all the above stages and not all teams go through the stages in the same way. However, a successful team is one who can adapt through the different stages as and when required (Borrill, 2002). Our team fluctuated many times through these different stages, however, this can be seen as a characteristic of a successful team (Avery, 2004). Looking at the theoretical behaviours of the team throughout the different stages, the team had reached the performing stage, meaning the team were producing outstanding results. This involved the members of the team working together to undertake the task at hand. During week two of the module, the team met and each team member introduced themselves. Moreover, the group took time to inform each other about their roles within their different healthcare professions. At this stage, all members of the group were rather quiet and from the onset there was no leader that I could identify. This was because we were in the ‘forming’ stage of group development (Tuckman & Jenson, 1977). As the team had never met prior to this stage, the forming stage was possibly the most important. Our first task to be carried out as a team was to create and present a presentation on the topic of new ways of working. As a team we identified our own individual strengths and weaknesses and also took this time to get to know one another better. We discussed the role of appointing a team leader, however at this stage no one wanted to take up this responsibility. By not assigning a leader at this point, can be seen as a disadvantage as this meant there was no specific person delegating the work between the members of the team (Fisher, 2000). Therefore, we agreed to work together and decided to distribute the work evenly between us. By doing this, it can be said that we were a consolidating team as each of us knew what work had to be done for the following meeting (Woodcock, 1979). Each member kept to their designated tasks and completed it well however exact roles within the group were not noticeable. As time was a huge factor, I felt the team pulled together very well, producing and delivering a successful presentation. Having delivered the formative presentation, at the end of week two, each team was given the remit for the summative presentation. As a group we came to the decision that we would meet before members went out to practice placements. In the first meeting where the summative presentation was discussed, as a group we decided the initial research for the topic should be split equally between us. As we recovered an excellent result whilst doing the formative presentation, we felt this method worked for us. We then agreed that the next meeting should consist of sharing the different information each group member had obtained. This would then enable us to decide what our presentation would be based on and hence what information should be provided in the presentation to acknowledge the audience about our service. The ‘storming’ and ‘norming’ stages of Tuckman and Jenson’s (1977) model took place in the following meetings. At this point I felt there were more evident roles within the team although it was clear each team member had their own individual strengths. According to Belbin’s (2001) team roles, I felt within the team we had a co-ordinator, implementer, plant, team worker and a specialist. As a team we were able to share ideas and work together to help each other out. The roles within the team changed overtime nd it could be seen some members of the group undertook more than one role. The group shared their ideas with each other in order to come up with a reasonable service to provide for the public. However, the team faced obstacles as the initial service did not meet the aims and objectives set out. To overcome this, we conversed as a team and did not let this fall back put our spirits down. Thinking of a service to involve all of our different professional disciplines was hard for the team as it had to focus upon paediatrics, as my course is directed at paediatric nursing. Some members of the team found it hard to grasp the concept of the service being aimed at paediatrics only, as their individual professions include treating adults as well as children. At this stage I found myself taking on a slight leadership role as my profession involves taking care of children and ensuring their needs are met. According to Belbin’s (2001) team roles, I felt my role in the team was a co-ordinator as well as a plant. At the end of meetings I found myself delegating small tasks to each individual so that research gathered could then be brought together in order to begin to build a foundation for our presentation. Another member of the group also took this role and we found working together produced efficient and faster results. As time progressed, members of the team began to notice a couple of the group members were struggling with research and were not pulling their weight as much as the rest of the team. During our meetings, it could be seen that these members of the group, took on a specialist role within the group (Belbin, 2001). Even though they provided some knowledge and skills to the group, this was seen to be on a rare basis and contribution to the task was minimal (Belbin, 2001). Personally I was disappointed as time was a factor and certain areas of research were not being carried out. A team leader can be defined as one who can persuade people to agree with their way of working through a non coercive manner (Marquis & Huston, 2009). On the other hand, any one can be a leader, and each can have their own different behavioural style (Cartwright, 1951). Looking at this, any of the team members could have spoken to the remaining group members regarding their lack of input towards the presentation. Analysing the situation, shows that I took more of a Laissez-faire type of leadership style as I never confronted the group members who did not contribute as much as others (Cartwright, 1951). As the deadline approached, the team members carried out the remainder of the research in order to finalise the presentation. My role had now become a completer/ finisher as well as still aiming to co-ordinate the team and be a team worker. This meant along with helping others, I also had the task of ensuring all the work was completed to a high standard. With the help from other team members, I was able to ensure all outcomes had been achieved, ready to deliver the final presentation. Fortunately we moved into the performing stage fairly quickly which aided making up for time lost during the extended storming phase. The team worked very well together and rarely needed my input as a co-ordinator. Members were working harmoniously in order to complete the task and therefore, my main role at this stage was to facilitate the process and complete my aspect of the task. As stated above, taking the role as completer, I made sure everything was done to the best of the team’s ability. Mini deadlines were set to keep the team working at a comfortable pace, ensuring all team members could discuss their progress with one another. The other two members of the team as well as my self, who shared the role as co-ordinators, set a deadline before the presentation was to be delivered in order to give us enough time to correct any problems. This gave the group enough time to rehearse the presentation and ensure that the work produced was to the best of our ability. The latest vision for the improvement of healthcare states a greater level of communication between healthcare professionals is vital (UK Department of Health, 2008). Going through the process of working with other healthcare professionals was a simulation of what working inter-professionally in the real world would be like. The conflicts that were come across, especially those that arose from members having different healthcare backgrounds and therefore making time an issue, gave a true picture of how difficult this new vision will be to achieve. However, it also taught us how these problems can be overcome and how having an understanding and appreciation of other healthcare professional’s responsibilities is crucial for integrated patient care. Simple things, for example, re-iterating common goals made the team’s performance more focussed. On the whole, the process and concept of inter-professional learning to achieve a successful outcome was a very valuable task in preparing us to work as a team in the healthcare environment and is now crucial to achieve the best possible patient care available.

BTEC Business Level 3 Unit 1 P1 Essay

In this assignment I will describe the type of business, purpose and ownership of two contrasting organisations. My two chosen contrasting businesses are ASDA and Oxfam. ASDA is a British supermarket chain which retails food, clothing by George, toys , car wash and general merchandise such as electrical products and cooking appliances. ASDA also have branched out into telecommunications with a mobile network called ASDA mobile. ASDA is Wal-Mart’s largest non-U.S. subsidiary, accounting for almost half of the company’s international sales, in this sense ASDA can be classed as a National business as it can be found all over the country or an International business as it is a part of the Wal-Mart Conglomerate which can be found in America and Canada. Founded as Hindell’s Dairies in 1920 by a group of Yorkshire farmers to protect their incomes due to the decline after World War 1. After a sucessful period which saw them expand and diversify the company was floated in 1949 becoming Associated Dairies and farm Stores Ltd. In 1968 Associated Dairies bought out the Asquith Brothers stores and became the company we know today as ASDA (ASq uith + DAiries). They are currently the 2nd largest chain in the UK. ASDA is what is known as a Ltd Company which means it is a private limited company, a Ltd is owned by family or friends and are quite often larger in size than a sole trader or partnership company. Being a Ltd company gives the owner(s) much more control over decisions and the directions in which the company is going, though you are answerable to shareholders they will be friends and family as they are unable to sell any stock shares on the London Stock Market. From this we can ascertain that it is a profit based company which means it is not under governmental control and run by individuals for purely profit making purposed. Oxfam is a charity organisation that works for no money. Oxfam was originally founded in Oxford, UK, in 1942 as the Oxford Committee for Famine Relief by a group of Quakers, social activists, and Oxford academics; this is now Oxfam Great Britain, still based in Oxford, UK. It was one of several local committees formed in support of the National Famine Relief Committee. Their  mission was to persuade the British government to allow food relief through the Allied blockade for the starving citizens of Axis-occupied Greece. The first overseas Oxfam was founded in Canada in 1963. The organization changed its name to its telegraph address, OXFAM, in 1965. Oxfam falls into the voluntary sector. The voluntary sector consists of self-governing organisations some being registered charities some incorporated non-profit organisations. Voluntary sector work includes things like delivering services, Community and economic development and also advancing in religious faith. Oxfam is an international organisation meaning it spreads across the world. Oxfam is an international confederation of 15 organisations working in more than 90 countries worldwide to find lasting solutions to poverty and related injustice around the world. In all Oxfam’s actions, the ultimate goal is to enable people to exercise their rights and manage their own lives. Oxfam works directly with communities and seeks to influence the powerful to ensure that poor people can improve their lives and livelihoods and have their say. A contrast to either Ltd (private limited company) or the voluntary sector you can also have a business which is known as a PLC; this stands for Public Limited Company. This means that not only do you need a capitol of  £50,000 to start the business up there will be share holders who can have just bought shares on the London Stock Market and can put pressure on the company to make a higher profit so the value of their shares increases, giving less control over the business objectives to the owner(s). In both cases of being a Ltd or a PLC this does offer some benefits to the owner(s) in the way of Limited Liability. This means that even if things go badly for the business and it ends up in debt the business and the owner(s) are classed as legal separate entities, so the debt collectors cannot take any personal money or belongings for the debts owed by the business.